’90s airport fashion
It was about more than clothing - it was a lifestyle, where every journey became an opportunity to express identity.
OFFICE SPACE
New collection
Office space style draws from 90s corporate environments: clean desks, neutral tones, and structured silhouettes. Read more to see what it’s all about.
Free art by nike adawi
Her work is deeply rooted in the honesty of Gothenburg city, as well as in her belief that art should be accessible to everyone.
Together, we created the frame Nike Adawiand she brought three Gothenburg motifs to life.
VISITING OUR FRIENDS at DA MATTEO
"More than just a café.."
da Matteo has helped us create our own 031 Coffee. It's full bodied, with notes of milk chocolate and nuts. It’s fun to collaborate with people outside our industry sometimes and working local felt natural.
ELIN PK
A tribute to a true Gothenburg classic: “Halv special” from Lasse på Heden
This project really came alive when Elin began to interpret Gothenburg through her own artistic lens. She was given free rein to create motifs that represent the city to her.
"MOST DANGEROUS EYEWEAR BRAND"
Where urban art and optical design collide in explosive fashion
At TOXTOX’s store in Munich’s vibrant Schwabing district, every pair of glasses is surrounded by urban art - and yes, even accompanied by a cold beer
WHAT A VIEW
A collaboration with the talented Gotheburg based artist - Oscar Berg
This spirit of curiosity became the core of the campaign “What a View” - an illustrated series in which Oscar reinterprets both Metro Eyewear and Gothenburg from fresh angles.
THE BIRTH OF METRO
It didn’t start in a boardroom, it started on the streets
Among morning rushes, mismatched outfits, and unexpected style mashups, Metro was born. A brand shaped by chaos, creativity, and the city itself.
@ METRO PLAYLIST