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About us

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BORN 031

Metro was founded with a mission to challenge conventional optical brands by creating an affordable, transparent alternative using high-quality materials.

Based in Gothenburg, our hometown, where a constant flow of people and cultures come together in a small area, we find our inspiration from the ever-evolving mix of trends. This energy continues to shape our brand and push its boundaries. Today, Metro is loved by thousands and expands beyond borders year after year.


Since day one, even as we've grown, Metro has stayed true to its purpose: to offer well-designed, high-quality frames that are accessible to everyone.

To us, it just makes sense. Make it easy. It’s just eyewear.

VISITING GOTHENBURG?

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Quality

Our frames are made from acetate, a high-quality material long used in eyewear for its strength, flexibility, and durability. We also offer options in stainless steel for a sleek, lightweight and adjustable alternative.

Made with intention - that’s why we use durable, high-quality hinges and screws to ensure your frames stand the test of time. All our sunglass-lenses come treated with AR blue inside coating for clear and comfortable vision. 

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Where can I buy them?

Metro is sold at several retailers in the Nordics and Europe. If you're looking for a frame, check with your local independent optician.